Packard and Its Future, A Current Statement from the President of the Packard Motor Car Company. 4 1/2 x 6 inches. Alvan Macauley, pictured on the opening page, explains the Company's position, as of July 31st, 1934, assuring the reader that despite the declining market for traditional fine cars, the new Twelfth Series Packards "....embody the best of modern tendencies without, however, entirely departing from the well known Packard characteristics." Without naming the One Twenty, Macauley describes "The intensive preparations made for the perfection and manufacture of the new line of lower priced cars."

The Car of Enduring Identity, A Message to Packard Stockholders. 7 x 8 1/2 inch folder, dated June 27, 1936, with list of Packard's complete line and price ranges on the back page.

Packard Motor Car Company, Thirty-first Annual Report for Year Ending December 31, 1934. 8 1/3 x 10 5/8 inches, 12 pages. Describes both the "well received" Twelfth Series" and the new "Packard One Twenty," which was not considered part of the Twelfth Series. Under assets, you read this line: "The item of Finished Motor Carriages decreased from $2,789,405.90 to $1,805,121.17, or $984,284.73. We produced fewer cars and naturally carried a smaller inventory of finished cars."

Packard Motor Car Company, Thirty-seventh Annual Report Year Ending December 31, 1940. 8 1/2 x 11 inches, 12 page. Describes marine and aircraft engine war work, hints without naming at the forthcoming "....addition of a newly styled Packard car to our line..."

Fullpage color FORTUNE magazine ad, "Social Mirror," illustration of Packard blue 12 Sedan-Limousine for 1938, inset of Vogue-ish doyenne descending steps of something looking more like Spanish castle than Westchester manse. Copy opens, "The woman of social prominence cannot and should not choose her motor car as others do."

Box at bottom right of page says only "Packard For 1938. The 12. The Super 8.

Ask the man who owns one." Why they didn't take this opportunity to make that "....woman who owns one" is beyond me. NO mention of junior cars or anything to suggest that Packard in 1938 was producing anything but such regal fare.

All the above are in excellent, unscathed shape; no tears, no water stains. Best offer.

contact: mike-exanimo@sbcglobal.net

Mint original Packard Company publications