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For all pre war Lincolns you can contact the Henry Ford Museum library in Dearborn, MI. They will have the original build sheet for your car by your serial number Kxxxx. What body style do you have? Coupe, conv coupe, or conv sedan?
Hey K8096 -- It's what they called a convertible roadster, but I'd call a convertible coupe. Here's a pic. 15-footer with bad paint and lots of little things that need to be taken care of, but solid engine and good bones (i.e., the framing wood looked nearly new and from underneath the sheetmetal showed only surface rust).
I've been through a couple ground-up restorations including my '37 Zephyr, so I know I have a lot of learning to do and there will almost certainly be some "surprises" along the way, but I'm going to take my time and do it right.
That is a cool car.
That's a great car. I have the coupe version of that which is the same body shell but with a roof on it. Just an FYI in case you didn't know, the main body tub is steel, but the doors, deck lid, golf club door, and top of the cowl are aluminum. The hood tops are aluminum as well, while the hood sides are steel. LeBaron built these bodies "in the white" and Lincoln trimmed them to order. For example, my car has a full leather interior with the leather specified to be ordered from a specific company that was in the town the buyer lived. When you get your build sheet, it will tell you where it was delivered, original color and trim, and any accessories it had. I wouldn't re restore it. Just drive it the way it is.
I'd consider it a catalog custom, or semi custom. It has a LeBaron tag on the passenger side bottom of the cowl and there should be a body number tag on the passenger side seat frame under the cushion.
I agree with Jason's term "Catalog Custom". Same with the 31 Pierce Lebaron bodies (and Stutz, etc) as 6-12 of each style was built and delivered by LeBaron for installation by Pierce. Still coachbuilt but not exactly a full custom where the chassis is delivered to the body builder.
PS -- The seller said he thought the original color was a canary yellow(!), but I didn't see any signs of overspray on the underside and the dash and interior are black. I'm hoping he's wrong, but if if the buildsheet shows he's correct, I'll have something to think about ... 
Here's photos of the LeBaron tags of my car. You're in for a surprise when you see the big K beside your Zephyr. They did have a cream color originally, so it may have been that.
Here's a 1937 conv coupe that's been at Hershey the past 2 years.
Jason, was yours originally black with red interior?
yes, and that's how it's staying.
Well that is a tough call 
Just about any car looks good in black (assuming it is straight!). You are both lucky. Although if the Maroon is presentable I would buff it and leave it alone.
I saw an all original 1937 LeBaron coupe 20 years ago that was painted black with black leather seats and door panels, and then a tan cloth headliner and sun visors, and tan carpet. So it appears that combination was used more than once. That's a lot of black on a car. If you go back to black on the paint, I'd be tempted to go with a red or maroon leather interior. No one would knock you for it. Most of the dash boards on the late 30's K Lincolns were painted body color, but I have seen a couple where the car was black and the dash was painted a medium grey. One was a conv sedan and the other coupe. Both were original cars.